The Social Media Highs (and Lows) of 2022 – JCK

2022 introduced welcome change within the type of what many name a “post-pandemic” world, although the final a number of years could have a lingering impact on how we do every thing from work to buy to satisfy with buddies.

All through the previous three years, social media has developed to maintain up with the world’s ever-changing wants, giving us new apps and experiences—and lots to speak about.

Listed below are a few of 2022’s greatest social media moments as lined right here—from the most recent platforms catching youthful generations’ consideration to those that appeared to have a reasonably tough go of it.

Checking Instagram’s Pulse

Some mentioned Instagram was dying, however is it merely evolving? The platform churned out numerous updates in 2022, lots of which centered on its push to give attention to video. In case you haven’t seen already, Instagram actually, actually desires you to make use of Reels. Like actually, actually.

Whereas the platform was pressured to stroll again a few of its controversial adjustments on its journey to compete with TikTok—calls for to “Make Instagram Instagram once more” rang loud—it stayed targeted on serving to small companies (SMBs) take advantage of use of its choices by means of a number of updates and instruments, together with new choices for advertisers. And within the meantime, it dabbled in borrowing a number of the hottest app’s greatest options.

The New Children on the Block

Talking of fashionable new apps, 2022 noticed lots of them. A number of survived as standouts, although—and may even make it to 2023.

Amongst them, BeReal is the standout. (I imply, if Instagram is testing your major characteristic, you’ve made it, proper?) This new entrant speaks to customers’ newest needs to be extra genuine and clear of their each day lives.

In the identical vein, Fuel, an app at present only for teenagers, asks customers to ship compliments to their classmates by voting for buddies in a spherical of polls that refreshes each hour. Time will inform if the app evolves to incorporate different age teams, however may it maybe spur a kinder, extra supportive second in social media?

One other one for the teenagers—tweens, even—Roblox is something however actual, however the youngsters appear to actually adore it: With greater than 50 million lively customers each day, 54% of the digital world’s customers are beneath the age of 13.

To Tweet or To not Tweet?

Even non-Twitter customers have turn into conscious of the headlines the platform has been making, thanks to 1 Elon Musk. It appears everybody has an opinion on the app and its present goings on, and whether or not they need to even be on it. And because the headlines rage on, a few of Twitter’s present customers are on the lookout for alternate options to the app.

The Fall of Fb?

Whereas it’s laborious to think about an OG like Fb ceasing to exist, it’s failing to impress the up-and-coming crowd, with youthful social media customers reportedly abandoning the location. And whereas Meta could also be behind e-commerce throughout its platforms, it introduced over the summer season that it had shut down its reside procuring characteristic on Fb. And to return full circle, guess what Meta suggests its customers experiment with as a substitute? Its video characteristic, Reels.

Picture: Getty Photos Plus/pressureUA

Observe JCK on Instagram: @jckmagazine

Observe JCK on Twitter: @jckmagazine

Observe JCK on Fb: @jckmagazine