One other yr has come and gone, which implies it’s time for one among my favourite duties—updating you all on this yr’s highlights (plus giving a sneak peek of what’s to return). Having the ability to share private updates like these is one among my favourite elements of being a small, founder-led enterprise. With out additional ado, listed below are a few of the most noteworthy issues that occurred at our firm in 2022.
We Re-Launched Triple Berry Smoothing Peel (and It Introduced a Pal!)
The most important information of the yr was the long-awaited relaunch of our beloved Triple Berry Smoothing Peel. As lots of you already know, the peel was discontinued as a result of provide chain points associated to the pandemic. I made a decision this was the right alternative to reevaluate Triple Berry and modernize the formulation. This product has been in my line for over ten years and has been one among our best-sellers for nearly that lengthy, so it was extremely essential to me to get the reformulation excellent. Greater than something, I used to be so grateful for our fantastic prospects who waited patiently for me to excellent the method (and amassed a waitlist of just about 5,000 folks!). Due to you, this actually was a labor of affection for me. It took a variety of time to get it excellent, however I couldn’t be happier with the way it turned out.
Study extra in regards to the thrilling new ingredient updates for Triple Berry Smoothing Peel.
Along with the peel, we launched an thrilling new companion product—the Triple Berry Smoothing Scrub. It’s a mild facial scrub with completely rounded jojoba beads in a creamy, velvety base. I’ve all the time been an enormous believer within the energy of a great facial scrub due to its capacity to immediately reveal brighter, smoother pores and skin (and assist fade pigmentation over time). This scrub harnesses all of the antioxidant energy of the triple berry peel and has been giving folks nice outcomes when used with the peel or by itself. I’ve been getting actually good suggestions on this scrub to date, which makes me so proud!
In case you haven’t tried them but, you possibly can get both the peel and scrub right here. They’re nice for ringing within the new yr and may help you obtain your skincare resolutions, no matter they might be.
We Employed a Full-Time, In-Home Esthetician
I couldn’t do what I do with out my staff to again me, and it by no means stops bringing me pleasure to see our staff rising. I used to be thrilled when one among our part-time staff got here on board full-time. After beginning in a contract place, Lexi is now formally our in-house esthetician. She’s out there via email that will help you with any skincare or product questions you might have. She’s additionally spearheading our digital consults! Talking of which…
We Re-launched Digital Consultations
This yr, we formally re-launched our MySkinRx digital consultations! I like this program as a result of it represents all the things that my model stands for—you might be distinctive, and so is your pores and skin. Skincare will get complicated, and generally it’s onerous to inform what you want regardless of what number of weblog posts or product descriptions you learn. We perceive that, so we provide this service to present you one-on-one steering. You’ll stroll away with a greater understanding of your pores and skin, way of life suggestions, and, in fact, a bespoke skincare routine.
You may book your MySkinRx by way of our web site at any time.
We Launched Product Evaluations On the Web site
For the primary time ever, we launched product opinions on our web site. This firm isn’t only a enterprise to me, it’s additionally my ardour. I’ve been placing all of myself into it for over 25 years, so I’d be mendacity if I mentioned it wasn’t nerve-wracking to open it as much as everybody’s opinions. That mentioned, there’s nothing extra essential to me than listening to our prospects, getting their suggestions, and incorporating that suggestions into how I run my firm. Evaluations are among the best methods for folks to present us direct suggestions, so I made a decision that opening this channel of communication was the perfect transfer.
The opinions have been rolling in, and it’s already been such a useful instrument for us. I’m proud to say that primarily based on the five-star ranking system, we’ve a 4.8 common with 90% of our opinions being 5 stars!
We Launched Subscriptions and SMS
Along with opinions, we launched subscriptions on our web site. This was one other function we needed so as to add to enhance buyer expertise by making the ordering course of extra handy and streamlined. Now, we’ll routinely ship you the merchandise you constantly re-order (with a bit of low cost thrown in, who doesn’t love that?).
We additionally launched textual content messaging as a approach to carry your extra useful content material and a few of my greatest skincare suggestions. You’ll additionally get details about offers and new merchandise. Sign up for SMS to be the primary to get distinctive content material and bulletins.
We Had Our First-Ever Spring Sale
Most of you already know that we maintain our annual sale annually on the finish of August. That is the anniversary of once I began my firm (in addition to my birthday!). We needed to strive including a second sale so prospects wouldn’t have to attend a full yr for one more one to return round. It was an enormous hit, so hold an eye fixed out for one more one in 2023!
I Had a Busy 12 months for New Product Growth
This yr has been BUSY for me in relation to product improvement. I’ve so many new issues within the works, and I can’t wait to have the ability to share extra particulars with you. That is hands-down my favourite a part of my job as a result of it actually permits me to be inventive and produce to life the thousands and thousands of concepts I’ve.
We’ll be launching an thrilling new product this spring. It’s in contrast to something we’ve in our present product line, so ensure you’re signed up for our emails to get updates as we get nearer to the launch date. So far as the opposite merchandise I’m engaged on, I’ll offer you a touch—they faucet into barrier restore and can supply progressive options for all totally different pores and skin varieties.
I Stayed Related With the Magnificence Business
One of many issues I like most about being within the magnificence trade is the folks I get to fulfill. This trade has a few of the brightest, kindest, and most inventive folks, and I by no means get uninterested in studying from them.
An occasion that was notably particular to me was the Marie Claire Energy Journey. This occasion is a women-only networking convention that occurs yearly. It’s designed to foster significant relationships and all the time consists of inspirational panels and audio system. The visitor checklist is stuffed with some fairly spectacular ladies, so I used to be very honored to be invited this yr.
I additionally attended the Pores and skin of Colour Convention in Atlanta the place I used to be requested to present a presentation about my enterprise information and share what it’s like to start out a skincare firm. This occasion was unimaginable as a result of it allowed me to help and join with my fellow estheticians.
Lastly, I gave a skincare masterclass at SoHo Home in my hometown of Austin. For this class, I targeted on how you can give your pores and skin an at-home facial. Everybody who attended the category received a Berry Bestie Box, which included each of our triple berry merchandise! It was such a great time, and my purpose is certainly to do extra occasions like this in 2023 so I can join with extra of you in particular person.
So there you’ve got it, 2022 in a nutshell! As all the time, I’m so grateful for all the things and I can’t wait to see what subsequent yr has in retailer. Wishing you all a cheerful and wholesome 2023.
Superstar Esthetician & Skincare Knowledgeable
As an esthetician skilled in beauty chemistry, Renée Rouleau has spent 30 years researching pores and skin, educating her viewers, and constructing an award-winning line of merchandise. Her hands-on expertise as an esthetician and trusted skincare skilled has created a real-world answer — merchandise which are formulated for nine different types of skin so your face will get precisely what it must appear and feel its greatest. Trusted by celebrities, editors, bloggers, and skincare obsessives across the globe, her huge real-world information and fixed analysis are why Marie Claire calls her “probably the most passionate pores and skin practitioner we all know.”